Saatchi & Saatchi S makes sustainability irresistible.
Irresistible: (ir-i-zis-tuh-buh l), adjective: too attractive or tempting to be resisted; enticing; lovable.
The word “irresistible” just slides off the tongue. Try it – it’s onomatopoetic. And it gets a reaction from the crowd, particularly the sustainability crowd. It’s like water to parched lips because usually the public conversation around sustainability is based in fear, guilt and gloom – from talk of environmental apocalypse to endless gigatons of jargon and impenetrable debates among companies, activists and policy-makers. In the noise, we’ve lost sight of how exciting, prosperous and unreasonably irresistible sustainability can be when it’s framed and communicated properly.
Sustainability is your invitation to the smartest and most abundant party the planet has ever seen. It’s a birth announcement for new life. Sustainability is the long anticipated phone call with an old friend who feels just as close as the last time you talked. It’s the college lecture that makes you smarter, more prepared and ready to take action.
And most of all sustainability is the path to finding shared meaning in fundamental values like our health and families, equal opportunity for prosperity, recognizing that giving is the best way to take, and living a life worth remembering.
Irresistibility may be a simple idea, but it’s hard work to achieve it. And at Saatchi & Saatchi S we believe it’s imperative that businesses take the lead. Not only to create a better world but because limited resources and shifting consumer priorities demand a new way of doing business, one in which people trump profit and innovation outweighs tradition.
At Saatchi & Saatchi S we use a combination of smart strategy and creative storytelling to propel innovation, create organizational change, inspire and engage employees, and enhance customer loyalty.
Let us show you how.
My first year as a fully-fledged baseball fan (as in I somewhat knew what was…
Saatchi & Saatchi S CEO, Annie Longsworth shares her take on REDD+ after attending its conference focused on a unique climate change mitigation strategy.