Project Scope: Values Activation
Brief Description
As
the remaining members of the first generation of leaders and employees within our
client's organziation retire, the company identified a need to ensure business
success through the passage of a strong culture to the next generation in a
franchise business environment. While initially focusing on the top ten
performing markets and five emerging markets, the ultimate goal is to activate
the core values of the organization at the employee level worldwide.
Our
Challenge
Create
and support a global catalyst network of country and corporate members to
provide a sustainable foundation for continued activation.
Strategic
Response
Mobilized
key internal stakeholders (CSR, Internal Communications, Public Relations,
Operations and Measurement, Organizational Change) to collaborate on current
initiatives and planning of future efforts
- Embedded values content into the World Wide Convention 2010 (quiet surround, man on the street survey, keynote presentations, badge backers)
- Identified Values index from current employee survey, showed performance differences in active and less active stores
- Designed three Catalyst Activation webinars on values and organizational change; leadership activation and Crew activation
Results:
- Defined clear standards and success metrics for activating the values
- Established a Global Values Activation Catalyst Network
- Transitioned leadership of Activation project from retiring corporate sponsor to committed internal leadership
- Articulated
values activation framework to guide local market planning and activation
