Happy Valentine’s Day . . . “Be My Lovemark”by Michael Mazzaferro on February 14, 2013
Here at Saatchi & Saatchi S, we define Lovemarks as those products, services, and brands that earn ‘loyalty beyond reason’ from the people who play with them, work with them and, well, love them.
Products, services, and brands. What about people?
Can a person be a Lovemark? and earn “loyalty beyond reason” from the people who play with them, work with them, and, well, love them?
I’m not talking about superstars and their brands. I’m talking about you and me, my spouse, my kids, my siblings, my modern family, however defined (OK, throw in the dog, too).
Think about it.
I am not going to answer the question, only pose it.
Will you be my Lovemark?
Happy Valentine’s Day