Ideas

Part of making sustainability irresistible is sharing ideas. The ideas that fuel our work can be found here. Check out a sample of our team’s thinking here.

The Myth of the Sleeping Giant: Why Latinos Are the Fastest Growing Segment the Sustainability Industry Has (N)ever Seen

This report uncovers the untapped potential of the U.S. Latino market in sustainable business and provides insights on how to engage this increasingly influential demographic. View PDF

An Elephant in the Room: Lessons for Corporate Sustainability from India

This report celebrates the lessons that Indian businesses are implementing to build rapidly growing sustainable enterprises. View PDF

Strategy for Sustainability

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. View book

The Birth of Blue

Read Adam Werbach’ s speech to the Commonwealth Club that ignited a dialogue among business leaders and environmentalists alike that reverberates to this day. View PDF

PSP White Paper

Find out why and how PSP’s (Personal Sustainability Practices) work for people and organizations. Review our white paper to learn how to apply positive psychology theory and social networking concepts to drive sustainable behavior change. View PDF

DOT Community

Saatchi & Saatchi has launched a movement. This movement includes the green beauty of environmentalism, but goes beyond oceans and trees to include hearts and minds.

We call it True Blue. True Blue is about the best interest of the planet and the best interest of its inhabitants. It’s about the health, growth and future of communities and cultures.

It is personal action and human impact.

True Blue starts with a DOT: People Doing One Thing that they care about, that makes them feel good, that has a positive impact on the world. A DOT is a personal sustainability practice, a small change in a daily routine. A small victory over apathy.

Over time, one DOT inevitably leads to another. And ultimately, connecting a billion DOTs around the world reveals a bigger picture, a better world.

Enter Your DOT here

Each person is encouraged to choose one thing to pursue regularly. It can be anything from cycling to work or doing laundry with cold water. We call this DOT - Do One Thing. One person's DOT may stand alone, but connect a billion DOTs together and you'll see a movement of change happening.

Help us reach our goal of 1 billion people practicing personal sustainability through Do One Thing (DOT).

DOT Counter

Latest DOTs

Tara: Only purchasing/using 100% recycled paper to help keep our ancient forests standing.
Andrew Sampson: Looking at how to support and empower women living in developing countries. Making sure that the voices of women human rights defenders are heard and their words shared as widely as possible.
Marielle Horan: Encourage local businesses to pursue a San Francisco Green Business certification!
Miranda Farley: I will ride my bike to school every day.
Presidio Grad Discovers Secret Ad Power « Presidio Graduate School Blog: [...] are the findings of a recent study by Presidio Graduate School alumnus, now Senior Strategist for Saatchi & Saatchi S, Nayelli [...]
RUBY MEGALOU: force all companies with offices in large cities to replace conventional lighting with sensor lighting that will shut off the light in an office if it does not catches movement after a certain period of time.
ELENI MEGALOU: urge every college and university around Boston greater area to collect in special bins all the plastic wraps of the food sold in their canteens. Send them for recycle and urge the schools to stop using them.
Bright: A little bit of yoga every day, even if it's just savasana.
Kiyana M.W. Turner: I have several "dot's". Here is one: Compost fruits, veggies and coffee grounds that would otherwise be thrown in the trash. My husband is against having a compost machine or a pile of compost, so I bury things in two old in-ground planters in our backyard. I chopped and buried a pumpkin in the planters and now we have a small pumpkin patch. Our rosé bushes really enjoy the coffee grounds. Giving from that which you have taken is the true circle of life!!! I love it!!!
Damini Dalvi: Be more open to, and a little less scared of the future.
Chris Timm: Smile at someone new everyday
Eckhart Beatty: Energy efficiency and alternative energy are at the top of my pyramid. See Efficiency: https://www.facebook.com/indowwindows?fref=ts Solar thermal (CSP) https://www.facebook.com/groups/124614784321584/ EVs: http://www.chargeacrosstown.com
Natalie Currie: Eating a primarily plant-based, locavore diet.
Iñigo Larraya: Just make you a simple question whenever you buy a new clothing. Do I really need it? It doesn't mean you are going to stop buying things because you'll realize that 90% of the staff you don't really need them, but it really helps reducing consumption, and at the same time saving money for better and more exciting activities.
Martina: recycling paper and plastic bottles
Eduardo Moreno: My DOT is not drinking bottled water, walking from home to work, turning off the lights and avoid using plastic bags.
Greg Gordon: compost more
Emile Grey: Sustainable transport options for areas of New Zealand that will allow for those who would otherwise be unable to experience New Zealand, to be able to do so in a clean, healthy and esthetically beautiful way withing their community..
Jorn van Hoorn: I put a billion dots in a museum in the Netherlands http://www.youtube.com/watch?v=Gfp8h4-Ae2Q
Eudie: ...never to buy bottled water but instead buy water bottles to carry my own without disposing.
Layla: Give my left over food to the homeless
Nicole Newman: Taking my own shopping bags to the shops and no longer purchase plastic bags
paul melter: Use a coffee mug instead of paper or Styrofoam cups. Never put lights in office on when it's a sunny day outside; just open the shades.
Lisa Edmondson: Driving my new Prius V to the farmers market every weekend for fresh veggies, and to Goodwill to donate all those extra things we really don't need, but that someone else might love to have.
kaak: turn off the lights
Kannan: When I have access to potable tap water for drinking, I avoid bottled water
Kannan: Carrying a hanky or small towel and avoiding paper towels
daisy ching: Stop ordering take-away food and drinks
Pam: i use glass bottles, plastic is such a waste.
frank: I bike it to my local shop now, instead of using my car
Morgan G.: Saying I love you at least once a day
Milly Sell: I will cycle to work every day
Kelly: Feed my family organic, sustainably harvested produce
Michael Mazz: Buy only domestic, fresh fish for my household - preferably locally sourced
brian: drive hybrids; eat vegetables; read alternative media
admin: Bike work
sal: I now walk to work
JAMES: i drive an electric car - it's great
James: i drive an electric car