Irresistible Innovationby Rochelle Lee on April 10, 2013
San Franciscans hear about hip new gadgets and apps on a pretty regular basis. Just recently, I was invited to check out the Stanford Cool Product Expo 2013, an event that showcases interesting products from various design and manufacturing companies. As I flipped through the brochure of featured products, I was impressed to see several products that clearly make sustainability irresistible. Here are some of my favorites:
Faraday Bikes. There’s nothing more efficient and sustainable than riding a bike, especially as an urban dweller. That being said, the number one excuse I hear from San Franciscans for not commuting by bike is that there are too many hills. It’s understandable that after a long day at work, the last thing you want to do is spend 20-30 minutes conquering hills to get home. Faraday Bikes solves this problem with their chic looking bicycles with a built-in electric assist feature to give you an extra boost as you ride.
Oru Kayak. Connecting people with the natural world is crucial in promoting sustainability. And that is exactly this company’s objective. This kayak is fully recyclable and is made with 70% less petroleum than standard kayaks. Using origami concepts, it can be folded up and easily transported and stored so that any city dweller can explore the nearby waters whenever he or she pleases.
Back to the Roots. These founders from UC Berkeley have been mentioned in a previous Saatchi S blog post on skills-based volunteering through social ventures, but they are worth featuring again as a great company that makes sustainability fun for both kids and adults. This simple kit, which can be purchased at Whole Foods, allows anyone to grow delicious oyster mushrooms out of recycled coffee grounds. BTTR is also coming out with an aquaponics fish tank for growing herbs, which I have already pre-ordered through their Kickstarter campaign!
Solar Impluse. This impressive Swiss project, which launched in 2003, has been receiving a lot of media attention recently as it plans to be the first solar powered plane to fly across the US, taking off on May 1st. With 12,000 solar cells, the plane has already flown from Europe to North Africa and completed a 26 hour journey in 2010.
Have you noticed any other innovation sustainable products that seem irresistible to you? Share them with us in the comments below or on Twitter (@saatchi_s).