MEDIA ALERT: SAATCHI & SAATCHI S CEO JUDAH SCHILLER TO PRESENT INDUSTRY MEGA-TRENDS AT VARIETY’S NEW MEDIA SUMMIT ON JULY 8 IN LOS ANGELES
07 JUL 2011
(SAN FRANCISCO – JULY 7, 2011) Saatchi & Saatchi S CEO Judah Schiller will present mega-trends as part of an all-star panel of industry influencers this Friday, July 8 at Variety's Venture Capital and New Media Summit held at the Beverly Hilton. Among the thought leaders and business leaders attending the sold-out Summit, Variety will also welcome the Duke and Duchess of Cambridge at the Summit. While in Los Angeles, the royal couple are promoting the U.K. Trade Investment organization and supporting development of London's Tech City initiative. Other participants include National Amusement President Shari Redstone, Consumer Electronics CEO-President Gary Shapiro, Intel Capital Managing Director Marc Yi, and Sony Pictures Entertainment Chief Technology Officer Mitch Singer.
Judah will discuss the explosive influence of games and game mechanics on all aspects of how we live, work and do business. A recent Saatchi S study indicates that a majority of Americans want gamification at work and 58% want brands to be playful and fun. A summary of key findings from the “Engagement Unleashed: Gamification for Business, Brands and Loyalty” study can be found at http://bit.ly/saatchis_study.
Variety’s Venture Capital and New Media Summit, an all-day event presented in association with InternationalESQ, will address technology’s impact on the entertainment industry, identify next generation technology leaders and analyze which societal changes are affecting product development.
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About Saatchi & Saatchi S
Founded in 2008, Saatchi & Saatchi S are leaders in architecting social and brand movements for “good.” Led by CEO and Co-Founder, Judah Schiller, the agency collaborates with some of the world’s largest corporations and most revered brands to develop and execute on powerful, big ideas that inspire and engage people while solving a wide variety of corporate, brand, and reputational challenges. Saatchi S clients are among the most influential in the world and include AT&T, Frito-Lay, Johnson & Johnson, McDonalds, NBCUniversal, and Wal-Mart. Fast Company ranked Saatchi S among the ten “Most Innovative Companies in Advertising and Marketing,” and won an Effie Award for its groundbreaking, culture change initiative with the world’s largest company. Saatchi S is part of the Saatchi & Saatchi network and owned by Publicis Groupe S.A., the world’s 3rd largest communications group. For more information, visit www.saatchis.com. Follow Saatchi S on Twitter, Facebook and Linkedin.
