Walmart desired to dramatically reduce its environmental footprint and healthcare costs while also becoming more efficient and profitable at every level. As the world’s largest employer with approximately 1.3 million associates, Walmart was keenly aware that its employees were key to achieving their aggressive goals.
Saatchi & Saatchi S worked with Walmart to create the Personal Sustainability Project (PSP) which reframed the concept of sustainability around total quality of life for individuals including environmental stewardship as well as health and wellness, community involvement, and financial solvency. PSP inspired over a half million associates to commit to small, personal actions that led to impressive results including the collective loss of 180,000 pounds, 1 million miles walked, biked or swam and over 9 million pounds of goods recycled.
To scale the project across such a large and diverse company, Saatchi & Saatchi S developed bi-lingual programs and materials, an internal communications platform including custom videos, training guides, posters, and newsletters, and canvassed the country to meet with and train associates who volunteered to be leaders at their stores.
Walmart also used the PSP platform as a vast associate communication network and built additional campaigns on it including a one-month sales promotion of sustainable products that increased sales by $20 million.