SMACKDOWN at Saatchi Sby Michael Mazzaferro on December 13, 2012
Next Monday, it’s “SMACKDOWN” here at Saatchi S.
Yes, it’s time for the Saatchi & Saatchi S Annual Holiday Bakeoff.
For weeks now, I have been strategizing about what to serve up. You see, the competition is fierce and unpredictable. It’s all very civil, but it is without a doubt a competition.
In one corner, there’s “Jessica the Pie Lady.” As an award-winning pie baker and contest judge, she has so mastered the art of pie-making that she has been specifically banned from entering any pies. Who knows what she’ll throw into the ring.
Then there’s “Andrew, the stealth contender.” Andrew is reigning champ, and always manages to maintain a decidedly low-key and passive profile right up until he springs into action once that bell rings.
And what’s up with Katherine? She is the rookie on the team and, as such, has not played this game on our turf before. My fear is that she will blindside us and “WOW” the crowd with her previously undisclosed culinary expertise.
A great tasting dessert will not ensure you the crown. It also needs to be genuinely delicious, with an element of surprise – in short, IRRESISTIBLE!
Maybe I am over-thinking this competition.
Maybe I just need to take pause and follow some basic principles that will prove to be a successful “Strategy to Irresistibility”:
- BE DRIVEN: Focus on me and my strengths, not the competition or my weaknesses.
- BE AUTHENTIC: Figure out what it is that I both enjoy and can do amazingly well.
- BE PASSIONATE: Tap into my core – this will fuel creativity and breed success.
- BE LIEVE: Life is too short to live in doubt – have confidence that I can create something great, regardless of my past failings.
These same principles can help guide companies and other organizations as they map out a successful path to making sustainability IRRESISTIBLE.
Who knows how I’ll do in the competition on Monday. Win or lose, I am happy to be in the ring with these contenders, and I am excited by the prospect of creating something IRRESISTIBLE.